Since I’m planning on turning these posts into a book, I’m going to tinker with a more user-friendly format. Let me know what you think! My personal experience will be in italics.
Follow Up With Beta Readers: Essential. Every time I do this I get another review. Simply send an email to the effect of: “Just checking in. Have you had a chance to read ON FIRE yet? I’m looking forward to seeing your review posted on amazon!”
Generally, this results in more reviews and additional interaction with your beta readers, which means more of a personal connection. Result!