Been feeling a bit frustrated in the marketing arena this week, but trying to work through it. I’ve completed my facebook advertising course and I’m trying to logically, objectively tweak my ads and strategies. I’ve also had a talk with a friend regarding SEO and it turned into a conversation about how I have to start being more social on social media. This does not come naturally to me, but I am trying to find some regular activity that feels inclusive but not intrusive to share with people out there, so I can be a bit more personal. Any advice here would be great. I may have used up my allotment of dog photos! Get another dog?!
Update your facebook page look, add a new offer or giveaway. It’s easy to make your page attractive with Canva, which even I figured out in a matter of minutes. Check out my updated page background, making the most of my free book giveaway.
Invite page likes from people who’ve liked your facebook ads.I recently heard this idea from Adam Croft on Mark Dawson’s The Self Publishing Formula podcast. In Ads Manager, you click on “See Post”, then scroll down to the list of people who’ve liked the ad, click on the link, then choose “invite” for each person.
Been busy over here! Signed up for Mark Dawson’s paid Facebook advertising course, and looking forward to sharing the results of my upgraded knowledge with you in some upcoming posts. I’ve managed to keep my DIARY OF A WORKING GIRL amazon rank hovering around 15K a couple weeks after my bookbub. Next bookbub goal: Keep ranking in top 1K! *Remember: my personal experience is in italics.
Facebook Ads with Mailing List Sign Up Link
Wow, much better response than bookselling ads. It’s a totally different animal. Mark Dawson knows what he’s talking about. Don’t wait; get your leadpages sorted, and do this. Now.
Since I’m planning on turning these posts into a book, I’m going to tinker with a more user-friendly format. Let me know what you think! My personal experience will be in italics.
Follow Up With Beta Readers: Essential. Every time I do this I get another review. Simply send an email to the effect of: “Just checking in. Have you had a chance to read ON FIRE yet? I’m looking forward to seeing your review posted on amazon!”
Generally, this results in more reviews and additional interaction with your beta readers, which means more of a personal connection. Result!
I’m still behind on posting these updates. At this rate, my 365 days will take four years . . . So my 99cent Bookbub application was rejected, which was a bit depressing, but not wholly unexpected. Need to work out what to use in my next application and get it in soon. Everyone who’s successful in this space chalks it up to consistency. Also, will keep trying to get more reviews.
Apologies for the delay in posting my activities! March has so far been a month of expanding my knowledge base, which means a slowdown in results as I take new skills onboard and skim off tactics that haven’t proved cost-effective. It’s frustrating, but just as with my writing practice, I do notice that these periods of expanded ability often do take a while to gain some forward momentum as all the new pieces are worked into your existing practice. I’m remaining hopeful and still going for a three-day action plan on more doable projects concurrent to these ongoing, more long-term items. I spent a lot of time creating lookalike audiences from people who like my page, but none of it worked the way I entered the info into FB’s ads manager.
To catch you up if you haven’t been following, I decided 2016 would be my make or break year for my book career. I’ve been pouring effort into traditional publishing for fifteen years and ten books. Last year I made the decision to self-publish for the first time. My strategy was spotty, all over the place, and yielded unveven results. But I was researching, I was paying attention. What I learned was there is a marketing component to self-publishing that has to be understood and planned for with a regular production schedule. Being “busy” doesn’t necessarily accomplish anything, and with today’s plethora of options, it’s easy to be busy and accomplish absolutely zero. Welcome to my world.
Thursday 21 January 2016
I cannot believe I am typing these words: MY BOOKBUB PROMO WAS ACCEPTED! Absolute insanity. Wow; I’m going to try not to get ahead of myself here. This is big. I need to calm down and make the most of it. So—need to update back matter for The Patrons so it’s link to my other books and to my signup list, get my iBooks page up for On Fire (which means I need to get my ISBN going), and try to finish transcribing On Fire as quickly as humanly possible. Trying to get the rights back to my most obvious next read after THE PATRONS, which is VIVIAN RISING, so I can link it in the back matter. I’ve been putting this off for ages, so I feel sense of accomplishment at getting this request in. Daughter accidentally smashed phone last night; hour on the line with apple, but managed to save over $100 to get a replacement. After that, washing machine flood. Two steps forward . . .
Thursday 14 Jan 11:30