My latest 99 cent Bookbub promo ran Oct 22-26. I piled a lot of expectations on this promo. I have been reading so much about how these 99cent Bookbubs have changed people’s careers. If I read the phrase “my first five-figure month” again, and I haven’t written it, I’m going to lose it. (Don’t get me wrong, I’m so happy for all of you through my gritted teeth!) Why have I not been able to get there with my bookbub promos? Well, here are some reasons I’d come up with and attempted to tackle in the past year’s 365 Days of Actionable Book Marketing
Apologies for the delay in posting my activities! March has so far been a month of expanding my knowledge base, which means a slowdown in results as I take new skills onboard and skim off tactics that haven’t proved cost-effective. It’s frustrating, but just as with my writing practice, I do notice that these periods of expanded ability often do take a while to gain some forward momentum as all the new pieces are worked into your existing practice. I’m remaining hopeful and still going for a three-day action plan on more doable projects concurrent to these ongoing, more long-term items. I spent a lot of time creating lookalike audiences from people who like my page, but none of it worked the way I entered the info into FB’s ads manager.
To catch you up if you haven’t been following, I decided 2016 would be my make or break year for my book career. I’ve been pouring effort into traditional publishing for fifteen years and ten books. Last year I made the decision to self-publish for the first time. My strategy was spotty, all over the place, and yielded unveven results. But I was researching, I was paying attention. What I learned was there is a marketing component to self-publishing that has to be understood and planned for with a regular production schedule. Being “busy” doesn’t necessarily accomplish anything, and with today’s plethora of options, it’s easy to be busy and accomplish absolutely zero. Welcome to my world.