To catch you up if you haven’t been following, I decided 2016 would be my make or break year for my book career. I’ve been pouring effort into traditional publishing for fifteen years and ten books. Last year I made the decision to self-publish for the first time. My strategy was spotty, all over the place, and yielded unveven results. But I was researching, I was paying attention. What I learned was there is a marketing component to self-publishing that has to be understood and planned for with a regular production schedule. Being “busy” doesn’t necessarily accomplish anything, and with today’s plethora of options, it’s easy to be busy and accomplish absolutely zero. Welcome to my world.