Apologies for the delay in posting my activities! March has so far been a month of expanding my knowledge base, which means a slowdown in results as I take new skills onboard and skim off tactics that haven’t proved cost-effective. It’s frustrating, but just as with my writing practice, I do notice that these periods of expanded ability often do take a while to gain some forward momentum as all the new pieces are worked into your existing practice. I’m remaining hopeful and still going for a three-day action plan on more doable projects concurrent to these ongoing, more long-term items. I spent a lot of time creating lookalike audiences from people who like my page, but none of it worked the way I entered the info into FB’s ads manager.
Mark Dawson
365 Days of Actionable Book Marketing
To catch you up if you haven’t been following, I decided 2016 would be my make or break year for my book career. I’ve been pouring effort into traditional publishing for fifteen years and ten books. Last year I made the decision to self-publish for the first time. My strategy was spotty, all over the place, and yielded unveven results. But I was researching, I was paying attention. What I learned was there is a marketing component to self-publishing that has to be understood and planned for with a regular production schedule. Being “busy” doesn’t necessarily accomplish anything, and with today’s plethora of options, it’s easy to be busy and accomplish absolutely zero. Welcome to my world.