This week in 365 Days of Actionable Book Marketing, we are on a keyword roll…tweaking blog posts, growing amazon ad keyword lists, and even re-titling to get those keywords in there.
Tweak and refresh your best evergreen posts to boost perpetual traffic. A huge chunk of website traffic comes from “hero posts” according to the Digital Marketing Podcast. So go back and tweak yours to be SEO-friendly, using the Yoast tips on your wordpress backend. Update with new, more relevant best-practice links, then re-send it out multiple times on twitter and fb, using relevant hashtags, so the right people will find you, to get more traction. Make sure to contact people you’ve referred to and ask them to pass on the link in order to get more backlinks. Check out this post that I made changes to: http://daniellabrodsky.com/2016/01/complete-kdp-select-launch-strategy/.